New Coors Light Seltzer. A Seltzer with a Mission

While COVID-19 delayed some innovations, Molson Coors is pushing forward with their release of Coors Seltzer this fall.  With consumers gravitating toward big brands they already know, this seltzer under the Coors brand is well-placed to start strong in the market.  Initial taste-tests run by Coors pitting Coors Seltzer head-to-head with other beer-branded seltzers had Coors Seltzer winning across the board on multiple levels, including purchase intent and distinctiveness. 

More than that, Coors Seltzer is a seltzer with a mission – made to taste good and to do good.  Coors is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people – making it easy for consumers to have a positive impact.  With each 12pk of Coors Seltzer purchased, Molson Coors will help Change the Course restore 500 gallons of clean water to America’s rivers.

Coors Seltzer comes in 4 flavors: Black Cherry, Lemon Lime, Mango, and Grapefruit.  It’s available in variety 12-pks of 12oz slim cans, as well as 16oz and 24oz singles of Black Cherry.

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